![]() If that’s the case, just how does the industry justify such a disparity in the pricing? There are different forms of the ingredients, but the notion that expensive shampoos are using expensive ingredients is wrong.’ ‘All ingredients to clean and condition hair are the same, regardless of the product. ‘There is absolutely no difference between expensive shampoos and inexpensive ones, and I say that unequivocally,’ she says. American beauty expert Paula Begoun is renowned for her unbiased and science-based product reviews. However, he’s not the only one banging this particular drum. ![]() These are strong allegations and, given that he formed his company seven years ago after becoming disenchanted with what he believed was the use of unnecessary chemicals in the mainstream beauty industry, he could be seen as a man with an axe to grind whose opinions should be taken with a large pinch of sodium chloride. ‘That’s like adding a drop of whisky to water and calling it a cocktail.’ ‘Additives such as almond oil and castor oil will probably only be present as less than 1 per cent of the overall amount,’ he says. Polyquaternium: Has anti-static properties and can help bind water to hair by forming a sheer film over itĬOCAMIDE MEA: Thickens shampoo and creates foamīut what about all those lovely natural extracts you also see listed -– sunflower oil, citrus extracts and so on? According to John, they might as well not be there at all. Glycol Stereate: Gives shampoo that attractive pearly sheen Sodium chloride: Common salt helps bind ingredients together and thickens the shampooĬetyl Alcohol: Makes shampoo feel thicker or softer and helps bind together the other ingredients Sodium laureth sulfate: The main detergentĭisodium Cocoamphodiacetate: A secondary detergentĭimethicone: Similar to silicone, it helps shampoo glide through the hair We reveal the most common shampoo ingredients - and what they do for your hair: You’ll also find ingredients added to thicken the product, to make it feel softer, create shine, balance its pH and ensure it isn’t too acid or alkaline to be used on the skin, to create foam - technically unnecessary, but it helps create a satisfying lather - and to preserve the shampoo so it doesn’t go off. Sodium laureth sulfate is most commonly used. Aside from water, they need to contain surfactants - detergents - to clear away the oily materials on the surface of the hair, allowing them to be washed away with water. Shampoos are fundamentally simple formulations. Perfume and colour are what often distinguish one from another, not miracle additives.’ ‘In fact if you look on a supermarket shelf, I’d guess that, regardless of the price, somewhere between 90 and 95 per cent of the ingredients are going to be identical. ‘People are led up the wrong alley with advertising and marketing, and don’t realise the basic ingredients in shampoo are the same. ![]() ‘In my opinion, we’re all being ripped off,’ he says. His company, Essentially Yours, develops formulations for organic hair and beauty brands.Īfter more than 15 years in the cosmetics industry, he has some strong views on products and pricing. Natural extracts: Any listed will make up less than one per cent of the shampooĭespite the first brand costing three-and-a-half times more than the second one, five of the major ingredients of each are identical, including sodium chloride, better known to most of us as salt.Ĭould it really be true that there simply isn’t much difference between the most expensive shampoos and the cheapest?
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |